INSIGHTS AT WORK
Thought leadership in action.
It takes several important elements to create an effective digital advertising campaign but just one failed detail can impede the success of your campaign, and identifying this element isn’t always easy.
There are so many effective ways to amplify a brand or product. Let’s take a dive into the definitions of advertorial and sponsored content, and take a moment to understand how they differ from one another.
Demand for content about the ever-changing automotive industry never ceases, and lucky for us here at Suite 66, our partners continue to deliver thought-provoking, original auto content.
For smaller organizations who operate without an autonomous marketing team, it often becomes a challenge to lay out a structured media strategy. But why does it matter?
With over 4.5 million unique Canadian visitors monthly, AccuWeather.com is the largest and fastest growing source for weather forecasts and warnings in the world.
Suite 66, the exclusive representatives of blogTO, announces the launch of blogTO’s new podcast, “Only in Toronto”, hosted by Toronto radio personality, Dani Stover.
With an online and social media presence in Vancouver, Calgary, and Toronto, the brand boasts over 500,000 followers across these major Canadian markets.
American Express was looking to reach into the growing millennial audience with the new Cobalt credit card that connects with the target’s passion around food and drink.
RE/MAX’s goal was to reach and influence first time home buyers. Success was measured by conversions, when the user requests to find an agent.