It takes several important elements to create an effective digital advertising campaign but just one failed detail can impede the success of your campaign, and identifying this element isn’t always easy.

There are so many effective ways to amplify a brand or product. Let’s take a dive into the definitions of advertorial and sponsored content, and take a moment to understand how they differ from one another.

For smaller organizations who operate without an autonomous marketing team, it often becomes a challenge to lay out a structured media strategy. But why does it matter?