Swoop Airlines was launching in Canada and looking for national reach, with locally specialized messaging
Swoop looked to connect with budget conscious consumers to generate awareness and excitement around their ultra-low cost flights from four major Canadian markets.
We targeted travelers near Swoop’s departure and arrival cities to encourage them to consider Swoop for their next adventure.
Swoop partnered with the leading lifestyle voices in Vancouver, Edmonton, Toronto, and Halifax to ensure an authentic and localized voice, with cross country reach.
Swoop also tapped into the audience’s sense of exploration and adventure through editorial sponsorships in each market.
The campaign gave Swoop 4,000 new Instagram followers and 19,128 contest entries.
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Get the right message with the right content in front of the right audience at just the right time.
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