Case study

Swoop Airlines was launching in Canada and looking for national reach, with locally specialized messaging

Swoop was looking to connect with budget conscious consumers to generate awareness and excitement around their ultra-low cost flights from four major Canadian markets.

The solution

We targeted travelers near Swoop’s departure and arrival cities to encourage them to consider Swoop for their next adventure.

Swoop partnered with the leading lifestyle voices in Vancouver, Edmonton, Toronto, and Halifax to ensure an authentic and localized voice, with cross country reach.

The Approach

01.

Our publisher’s Instagram posts introduced the airline and linked back to the @FlySwoop handle to tease the program.

02.

Teams attended the press launch in Hamilton which fed social posts.

03.

Contests ran across both social platforms and websites in four key markets, offering participants in each market the chance to win a flight anywhere Swoop flies.

04.

Swoop also tapped into the audience’s sense of exploration and adventure through editorial sponsorships in each market.

The Results

The campaign gave Swoop 4,000 new Instagram followers and 19,128 contest entries.

1.1M

Total impressions

19K

contest Entries

0.47%

Average click-though rate

4K

new @flyswoop followers

3:12

Average Time on site

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