Focusing on conversions on RE/MAX’s performance campaign.
RE/MAX’s goal was to reach and influence first time home buyers—adults aged 18 to 44. Success was measured by conversions, when the user requests to find an agent.
Suite 66 utilized universal interest targeting (e.g. business, food, lifestyle, etc.) to ensure sufficient reach. We also employed re-targeting to regain any quality users who dropped off prior to a conversion
The campaign resulted in high conversion numbers.
Thanks to proper identification of key performance indicators, and effective use of targeting tactics.