Sponsored Content vs. Advertorial. What’s the difference?

Sponsored Content vs. Advertorial. What’s the difference?

Insights Sponsored Content vs. Advertorial. What’s the difference? As a member of our sales team, I am often asked this question: “Can blogTO or any of your publishers write about my brand?” The short, quick answer is, yes and no. Some sites do advertorial, some do...
Why the right strategy matters

Why the right strategy matters

Insights Why the right strategy matters For smaller organizations who operate without an autonomous marketing team, it often becomes a challenge to lay out a structured media strategy. But why does it matter? Why does a company, especially one operating on a smaller...