Baci’s content campaign focused on audience engagement.
Baci looked to Suite 66 to increase awareness and consideration of its brand as More than a Chocolate but also A Declaration of Love.
We put together a custom program for Baci, leveraging sponsored content on Toronto’s leading lifestyle source blogTO, reaching an audience of over 1.58 million users.
The articles featured topics that aligned with Baci’s values in everyday gestures and expressions of love.
The 7-week campaign saw impressive results for its awareness based objectives:
peices of content
article page views
click through rate
“Baci has a long history in Canada and has passionate consumers who love to share their emotions with the people they care about.
Baci, together with Suite 66, decided to use blogTO content surrounding special places and occasions in Toronto to spend valuable time and friends with loved ones.
We are glad that blogTO readers appreciated this initiative and it has been a pleasure working with the Suite 66 team.”
Baci’s Activation Manager
Suite 66, the exclusive representatives of blogTO, announces the launch of blogTO’s new podcast, “Only in Toronto”, hosted by Toronto radio personality, Dani Stover.
With an online and social media presence in Vancouver, Calgary, and Toronto, the brand boasts over 500,000 followers across these major Canadian markets.
American Express was looking to reach into the growing millennial audience with the new Cobalt credit card that connects with the target’s passion around food and drink.