Case Study

Baci’s content campaign focused on audience engagement.

Baci looked to Suite 66 to increase awareness and consideration of its brand as More than a Chocolate but also A Declaration of Love. 

Sponsored content

We put together a custom program for Baci, leveraging sponsored content on Toronto’s leading lifestyle source blogTO, reaching an audience of over 1.58 million users.

The articles featured topics that aligned with Baci’s values in everyday gestures and expressions of love.

The Results

The 7-week campaign saw impressive results for its awareness based objectives:

10

Pieces of content

147K

Article page views

0.19%

Average CTR

Testimonial

“Baci has a long history in Canada and has passionate consumers who love to share their emotions with the people they care about.

Baci, together with Suite 66, decided to use blogTO content surrounding special places and occasions in Toronto to spend valuable time and friends with loved ones.

We are glad that blogTO readers appreciated this initiative and it has been a pleasure working with the Suite 66 team.”

Ilaria Alberghi
Baci’s Activation Manager

Contact us

Interested in learning more?

Insights

Suite 66 is Hiring – Media Coordinator

Suite 66 is Hiring – Media Coordinator

Job Summary – Media Coordinator - Digital Publications We have an opportunity for a passionate digital savvy professional who wants to work with some of the top digital urban Canadian lifestyle properties and their social media extensions, as well as the gold standard...

read more
Suite 66 is Hiring – Site Manager

Suite 66 is Hiring – Site Manager

Job Summary – Site Manager - Digital Publications The successful candidate for the Suite 66 Site Manager role will be a pillar in the Suite 66 Sales Team. In this position you will serve as the internal champion for many of Suite 66's premium publishers, working...

read more