The company was founded in 1999 under the name Rydium Inc.
Rydium worked with hundreds of websites to help them monetize their ad inventory. The company offered advertisers a wide range of vertical markets with a focus on the key segments of technology and gaming sites.
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In 2007 Suite 66 came into being to highlight a new stage in the growth of the organization. Advertisers expressed a need for more targeted premium and customized online marketing solutions. Website publishers require a sales organization that understands those needs and provides professional representation for their sites. Suite 66 developed in response to these demands.
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