The company was founded by Marc Thomas and Sam Dennis
in 1999 under the name Rydium Inc. Marc remains COO of the company while Sam pursues a variety of other online endeavors.

Rydium worked with hundreds of websites to help them monetize their ad inventory. The company offered advertisers
a wide range of vertical markets with a focus on the key segments of technology and gaming sites.

In 2007 Suite 66 came into being to highlight a new stage in the growth of the organization. Advertisers expressed a need for more targeted premium and customized online marketing solutions. Website publishers require a sales organization
that understands those needs and provides professional representation for their sites. Suite 66 developed in
response to these demands.